Social Media Scope Document Template

Deliverables

• ✓Content for {number} platforms: {number} posts per platform per week, drafted and scheduled
• ✓Monthly content calendar shared for approval by the {day} of the preceding month
• ✓Post copy plus basic visual assembly using the client's existing brand assets and templates
• ✓Monthly performance summary covering reach, engagement, and follower movement

Revision limits

One revision round per content calendar included: a single consolidated set of edits submitted within 3 business days of calendar delivery. Individual post swaps after approval are limited to {number} per month; beyond that, changes queue for the next calendar.

Out of scope

• ×Platforms beyond those agreed (each additional platform is a scope change)
• ×Community management: replying to comments and DMs outside the agreed window
• ×Paid social campaign setup, management, or budget handling
• ×Original photography, video shoots, or motion design
• ×Influencer outreach, partnerships, or UGC sourcing
• ×Crisis communications or reactive statements (separately scoped, with its own response terms)
• ×Real-time event coverage or out-of-hours posting
• ×Strategy overhauls mid-engagement (quarterly strategy reviews are scoped separately)

Communication protocol

Calendar approval by one nominated contact; posts go live only after written approval. Urgent post requests need {number} business days notice. Async questions answered within 1 business day during working hours.