Brand Audit Scope Document Template

Reviewing and assessing existing brand assets — free scope template with deliverable definitions, revision limits, and out-of-scope triggers.

Typical duration: 2–4 weeksFixed fee

Perfect for: Brand consultants and designers assessing how a company's brand performs before any redesign or repositioning work begins.

Scope Document Template

Brand AuditFree template

Deliverables

  • Brand audit report (15–25 pages) assessing visual identity, messaging, and brand consistency across the {number} channels agreed at kickoff
  • Competitive positioning review covering up to {number} named competitors
  • Prioritised recommendations list distinguishing quick fixes from structural issues
  • One 60-minute presentation of findings to the client team

Revision limits

One round of consolidated revisions included, submitted as a single set within 5 business days of delivery. Revisions cover corrections and clarification of existing findings. Auditing additional channels, markets, or competitors after delivery is a new engagement.

Out of scope

  • Designing or producing new brand assets, logos, or guidelines
  • Auditing channels, sub-brands, or markets beyond those listed at kickoff
  • Competitor analysis beyond the agreed set of named competitors
  • Customer research: surveys, interviews, or focus groups
  • Rewriting website copy, taglines, or messaging (recommendations identify issues; rewriting is separate work)
  • Implementation of recommendations or vendor briefing
  • Brand strategy development (the audit assesses what exists; strategy is a separate project)

Communication protocol

Brand assets, access, and guidelines delivered before the start date; the timeline shifts day-for-day if materials arrive late. One nominated contact consolidates all feedback. Scope changes confirmed via email before being actioned.

Placeholders in {curly braces} should be replaced with your specific project details.

Generate a customised version for your specific project

Answer 6 questions and Clarifeed builds a document calibrated to your exact engagement — not a template.

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Common scope creep risks for brand audit projects

What typically goes out of scope for this engagement type — and how to prevent it.

“Could you also look at...” adding channels or sub-brands mid-audit

The competitor list growing as stakeholders suggest additions

Audit findings turning into requests to fix the issues found

The readout becoming a series of presentations for different teams