Growth Consulting Scope Document Template

Growth strategy, experimentation, and optimisation — free scope template with deliverable definitions, revision limits, and out-of-scope triggers.

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Typical duration: 2–4 monthsMonthly retainer or fixed fee

Perfect for: Growth consultants who design and prioritise experiments for teams that own the implementation themselves.

Scope Document Template

Growth ConsultingFree template

Deliverables

Growth audit of the current funnel covering acquisition, activation, and retention, using the client's existing analytics
Prioritised experiment backlog of {number} hypotheses, scored by impact, confidence, and effort
{number} experiment designs per month: hypothesis, success metric, setup requirements, and analysis plan
Bi-weekly review call and monthly written summary of experiment results and recommended next moves

Revision limits

One round of consolidated revisions per written deliverable (audit, backlog, monthly summary), submitted within 5 business days. Reprioritising the backlog happens at the bi-weekly review; re-auditing after a pivot or pricing overhaul is a new engagement.

Out of scope

Implementing experiments: building landing pages, writing ads, or shipping product changes
Managing paid acquisition budgets or ad accounts
Setting up or repairing analytics tracking (a working analytics setup is a prerequisite)
Channels or funnels beyond the {number} agreed at kickoff
Creative production: design, copy, or video for experiments
Daily standups or embedded team participation (this is advisory, not a fractional role)
Fundraising support, investor decks, or board reporting

Communication protocol

Experiment decisions made at the bi-weekly review and confirmed in the shared backlog. Questions between reviews answered within 2 business days via {channel}. Analytics access maintained throughout; analysis pauses if access is lost.

Placeholders in {curly braces} should be replaced with your specific project details.